What do Employers want? Finding the sweet spot for Language and Culture Providers


Facilitator: David Victor

Date: Thursday April 20, 2017

Time: 1:30pm - 3:30pm

This workshop breaks down the skill sets identified in the Bloomberg Job Skills report, highlighting those skills that language and culture instructors can provide. The report charts skills into a matrix of those skills they view as less and more commonly taught and less and more commonly desired. The workshop helps language and culture instructors to identify which skills instructors may wish to downplay (less desired) and which they should emphasize, namely

1. Reinforcement skills  (those that employers identify as more commonly taught and more desired), and

2. sweet spot skills (those that employers identify as less commonly taught and more desired),

The workshop then works with instructors on how to market their emphasized skills to the business community at large and to their own professional schools (business, engineering, medicine, nursing) so that they can help others recognize their value-added to employers.

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Using case Vignettes and Dialogues in teaching cross-cultural business Communication


Facilitator: David Victor

Date: Thursday April 20, 2017

Time: 3:45 -5:45pm

This workshop instructs language and business faculty on how to use dialogues from actual business exchanges and vignette cases with executive comments as a hands-on pedagogical tool in teaching cross-cultural business communication. Vignettes and dialogues drawn from actual conflict situation (or combination of several actual situations)

Dialogues: Dialogues are short exercises involving roughly 6-12 sequence of exchanges, highlighting one or more cross-cultural differences

Vignettes with executive comments. The vignettes are used in Kelm and Victor’s Georgetown University Press book series. These are longer than dialogues and more complex in content. The vignettes, though, are intentionally shorter than a full business case (3-5 pages) but long enough to develop depth. The vignette describes one central figure who is from the United States interacting with a target second culture, followed by executive comments on the case. The vignettes are used first as student response to the case, then as student response to the executive response to the case.

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Short Bio: 

David A. Victor, Ph.D. (University of Michigan, 1984) is aProfessor of Management and International Businessat the Eastern Michigan University College of Business. He is also an author, consultant, management coach. Additionally he is the Editor-in-Chief of the Global Advances in Business Communication Journaland co-founder of the Tricontinental Conference on Global Advances in Business Communication.

Recently, David published the first book in a series for Georgetown University Press: The 7 Keys to Communicating in Brazil (October 2016) with Orlando Kelm of the University of Texas at Austin.  The second book --The 7 Keys to Communicating in Japan(with Orlando Kelm and Haru Yamada)-- is now in press and will appear in print in 2017. The third book in the series (underway) will be The 7 Keys to Communicating in Mexico.  David’s book International Business Communication(HarperCollins, 1992) was among the first book published on the subjectin the United States. He is also co-author (with Deborah Borisoff of NYU) of Conflict Management: A Communication Skills Approach(Prentice Hall, 1989, Pearson 1998) which deals with conflict management deriving from gender and cultural differences in communication styles. 

David has consulted and run programs for over 200 companies and organizations.His clients cover a wide range including school systems, hospital networks and city and state governments as well as a wide range of companies working domestically in the United States as well as in Canada, Mexico, Middle East, East Asia and Europe. David has also served as an educational advising consultant to universities in the US, Canada, Mexico, Japan and western Europe.

Finally, David was President of the Association for Business Communicationfrom 1996-1997, having first served as chair of the ABC’s International Committee for 8 years. During this time, David was instrumental in helping to establish the European, the Asia/Pacific and the Caribbean, Mexico, Central and South America regions of that organization.